ShortsHQ answers
Short-form video command center: brand profiles, prompt library, and autoposting
A command center is only useful if the shelves are real. In ShortsHQ those shelves are channel profiles, saved prompts, and a publish queue that waits for an account you authorize.
What the command center is
ShortsHQ calls itself an AI short-form video command center because the account holds the pieces of a publishing operation, not a single render button. A creator with one book and a creator with four client brands need the same three shelves: who the brand is, what it tends to say, and where a finished draft is allowed to go. The product implements those shelves as channel profiles, the prompt library, and scheduled posts.
The rest of the workspace hangs off those shelves. Create asks which profile and which prompt you are using before it asks for a format. Campaigns can store a source URL, a detected niche, colors, a logo, and an end card. Video series group drafts so they can drip on an interval. None of that replaces the three shelves. If the profile is empty and the prompt shelf is empty, every new short starts from scratch.
This page describes features that exist in the logged-in product. It does not describe a separate enterprise suite. Basic includes five channel profiles. Pro, Prime, and Premium include channel profiles beyond that Basic set. Posting features appear when you connect a social account. If a platform app is not configured on the deployment, that platform's connect button cannot complete.
Channel profiles are the brand record
A channel profile has a name, a description, a website URL, a logo, an audience persona, a tone of voice, a niche, and a default flag. The tones you can pick in the form include authoritative, conversational, educational, entertaining, inspirational, mysterious, professional, and storytelling. Niches in the form include history, true crime, real estate, food, business, health, travel, technology, entertainment, education, and other. Those lists are starting points. The persona field is free text, so an author can write 'readers who want a closed-door mystery with a coastal town' instead of a generic label.
One account can hold more than one profile. That is how a single operator separates a book series from a coaching brand, or separates two author names. Mark one profile as the default so Create has a place to land. Switching profiles changes which logo, persona, and tone the next draft inherits. It does not merge the brands. If two books should never share an end card, they should not share a profile.
Plan limits matter here. Basic stops at five channel profiles, which is enough for a small press with a handful of series or a creator with a few niches. Pro and the plans above it do not use that five-profile cap. The profile count is not the same thing as the draft count. A profile is a container. Drafts, credits, and storage still follow the monthly allowance on the plan you bought.
Brand assets stay with the profile
Brand assets are files attached to you and, optionally, to a profile. The types are logo, end card, screenshot, overlay, background, and other. Each asset has a position: start, end, overlay, or watermark. Create's first step is brand assets, so you upload once and select the files for the draft in front of you. A logo named in a way the uploader recognizes can be filed as a logo and placed as a watermark. An end card can sit at the end of the short with the book title and the retailer name.
Campaigns store a related set of brand choices: logo, primary color, accent color, and end card, plus the source URL you pasted. That is useful when the brand is a book page or a product page rather than a whole channel. The campaign wizard also asks for niche and audience, a video style, music, and a brief, then saves the campaign. Pro lists campaign landing pages among its features. Use a campaign when the job is a package around one link. Use a channel profile when the job is an ongoing brand.
Assets do not clear rights questions. A screenshot of a retailer page, a cover, or a reader photo still needs permission if you did not create it. Upload files you can explain. The profile will faithfully reuse whatever you put there, including a logo you did not mean to watermark onto a client's book.
The prompt library is a script shelf
The prompt library is a list of reusable script starters. Each entry has a title, the prompt text, a category, tags, an optional source, a public flag, and a usage count. You can add your own, delete the ones that aged out, and filter by category. Categories in the screen include history, true crime, storytelling, educational, marketing, real estate, food, business, entertainment, travel, and other. An author can file prompts under marketing or storytelling and tag them with the series name.
If the shelf is empty, the screen can load sample prompts. Those samples are generic stories, such as a forgotten ritual or a property that sold quickly. They prove the shelf works. Replace them with prompts that name your constraints: point of view, heat level, whether to spoil, how to mention the buy link, and the last line you want the viewer to remember. Brackets in the prompt text are a simple way to mark variables, such as the book title or the trope.
Using a prompt copies it toward Create and increments the usage count. Create can then generate a script draft from that prompt. The count is a memory aid, not a quality score. A prompt you use every week is a house style. A prompt you used once for a seasonal joke can stay on the shelf without becoming the default voice of the brand. Pair the prompt with the channel profile so the persona and the script starter agree.
Autoposting is a queue you confirm
Autoposting in ShortsHQ means a scheduled handoff to an account you connected. Social accounts store the platform, the account name, and the connection state. The platforms are Facebook, Instagram, TikTok, YouTube, and X (listed in the product as Twitter). You authorize the account through that platform's login. The pricing page states the rule directly: ShortsHQ can post when you connect an authorized account, publishing is optional, and you review every destination before you confirm.
The publish screen lists schedules and lets you create one. You pick the video, the social account, the platform, the caption, and the scheduled time. The record can sit in pending, scheduled, published, or failed. Hashtags can be stored on the schedule. This is a specific post, not a blank permission to invent future videos and send them. If you would not tap the button yourself that morning, leave the schedule in draft or pause the series.
Video series add an interval. A series has a title, a description, a drip interval in days, a start date, a list of videos, target platforms, and a status of draft, active, paused, or completed. Pro includes video series drip scheduling. Auto mode creates workers on top of that series store: a name, a niche, platforms such as TikTok, YouTube Shorts, Instagram Reels, Facebook Reels, and X, and a frequency. The frequencies offered in that screen are once a day, twice a day, three times a day, or once a week. Frequency is a setting you choose. It still depends on having videos ready and an account connected.
A command center that posts without a review step is a liability for an author. Platform rules change, a caption can name the wrong book, and a connected account might be a personal profile instead of the author page. ShortsHQ keeps the connection, the caption, and the time visible so you can check them. Download remains a valid path: export the file and upload it in the native app when you want that extra look.
How a week looks inside the workspace
A calm week starts with the profile, not with a render. On day one, confirm the logo, the end card, the persona, and the tone. On day two, write or revise three prompts: one trailer hook, one excerpt hook, and one talking update. On day three, generate the drafts you will actually post, using the default stock path and ElevenLabs voice unless a clip needs a HeyGen avatar or a Kling scene. On day four, watch each file with the sound off and with the sound on. On day five, schedule the ones that passed, to the accounts you meant.
The monthly draft allowance caps how many of those generations you can run. Drafts are free until the cap: Basic includes 100 AI drafts, Pro includes 300 AI drafts, Prime includes 800 AI drafts, Premium includes 2,500 AI drafts. Voice and exports spend credits. If you are testing hooks, rewrite the text in the prompt library before you spend a generation. The library is free to edit relative to a render. The render is the metered step.
White-label branding on Prime and Premium lets an agency present the workspace under its own brand settings, including a theme name, colors, and a logo. That is a presentation layer for the operator. It does not change the reader-facing rule: the video that goes to TikTok still has to be the right book, the right account, and the right caption.
Questions people ask
What is a channel profile in ShortsHQ?
A channel profile stores the brand name, description, website, logo, audience persona, tone of voice, and niche. Drafts can inherit that profile so you do not re-enter the brand each time.
How many brand profiles can I save?
Basic includes 5 channel profiles. Pro, Prime, and Premium are not capped at five. Drafts and credits are counted separately.
What is the prompt library?
It is a saved list of script prompts with a title, text, category, tags, and a usage count. You can load sample prompts, add your own, and send a prompt into Create to draft a script.
Does autoposting publish without me?
Publishing runs to an account you connect, with a caption and a time you set. You review the destination before you confirm. You can leave a series paused. Supported platforms are TikTok, YouTube, Instagram, Facebook, and X.
What is video series drip scheduling?
A video series groups videos and releases them on an interval of days you choose. Pro includes this feature. Status can be draft, active, paused, or completed.